![]() You can use platform data to target by age, gender, interest and behaviors. Over the years Facebook has made its targeting and placement options more sophisticated. No matter who your audience is, there will always be an appropriate ad format to target it. Reviews, sitelinks, mobile optimization, location targeting, and much more. Ad FormatsĪlthough the ads are mostly text-based, there’s a variety of features and ad formats you can take advantage of to make your ad more appealing. The big difference is that with Google remarketing, targeted ads are shown on all Google Display Network platforms, which includes millions of websites. Remarketing ads have much higher click-through rates and conversion rates than typical display ads. This helps you gain brand exposure and become more recognizable to your target audience. Google Ads retargeting campaigns are powerful because they allow you to stay connected with your target audience, even after they leave your site. If your campaigns are set up properly, it has the potential to send extremely targeted leads to your website, opt-in form or other online property. If they’ve ever used the internet, chances are they’ve Googled the answer to something. Among those are people looking for solutions to problems that your business can offer. The search engine handles a staggering 5 billion searches per day. In the United States alone, Google has over 246 million unique users. Google owns over 92.24 percent of the market share. The competitive value of a Facebook ad is the sum of an advertiser’s maximum bid and the ad’s intrinsic quality bid, or how much engagement an ad brings to Facebook and the overall user experience.īenefits of Using Google Ads Audience Sizeħ.9 billion unique individuals live on the planet earth and 4.3 billion of them use Google to find answers on the internet. Facebook utilises an auction system to determine which ads are shown to which users. Google Display Ads appear on other Google sites, like YouTube and Gmail, and websites all over the Internet that have partnered through the Google AdSense program.įacebook ads, which appear in Facebook newsfeeds, work by targeting users based on their location, demographics, and profile data. Types of Google Search Ad formats include: Advertisers bid on search keywords that trigger the ads when Google users search for these terms. ![]() This is the work of the Google Search Network. When someone completes a search on Google, part of the results are sponsored ad content. Google separates its ad platform into two networks: Google Display Network and Google Search Network. With over 5 billion searches per day, Google is often the first place people go to with search queries to help them make informed buying decisions. Google Ads is the world’s largest and most popular PPC advertising platform, and for good reason. Here are some things you need to take into consideration when making that decision with your marketing team. Having said that, there are countless reasons why some companies would choose only one over the other due to resource constraints or differences in funnel goals. The platforms shouldn't be viewed as rivals but should instead complement each other. However, it should be noted that platforms target completely different users in the buyer journey stages and thus cater to different use cases. Facebook Ads and Google Ads are the behemoths of the PPC marketing world.
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